Investigation and Research Report on Yoghurt Starter Market
from 2007 to 2008

Catalogue
Chapter One   Summary 	1
Section one     Purposes	4
Section two     Content 	7
Section three    Method 	10
Section four     Sources 	13
Section five     Evidence 	16
Chapter Two   Current market 	19
Section one     Summary on the market 	22
Section two     Classification 	25
1、Solid 	28
2、Stirring 	31
3、Freezing 	34
Section three  Current overseas market 	37
Section four   Current China home market 	40
Section five   Developing trend of technology 	43


Chapter Three   Analysis on Current China Home Yoghurt Starter Market 	49
Section one   Current utilization 	52
Section two   Current utilization and developing trend 55
Section three  Analysis on demand in China home market from 2004to 2006 	58
Section four   Analysis on supply in China home market from 2004to 2006	61
Section five   Analysis on import and export in China home market from 2004to 2006	64
Section six    Analysis on productivity statistics of enterprises in China in 2006 	67
Section seven  Analysis on development trend in china from 2007 to 2010 	70
Section eight  Analysis on investment in China from 2004 to 2006 	73

Chapter Four   Analysis on Output of Yoghurt in China from 2004 to 2006 	79
Section one     Developing trend of China home market from 2004 to 2006 82
Section two     Consumption level in China  home market from 2004 to 2006 	85
Section three    Change features in China  home market from 2004 to 2006 	88
Section four    Change in competition structure in China home market from 2004 to 2006  	91
Section five     Developing trend of different trends from 2004 to 2006 	94
Section six     Analysis on competition of different brands from 2004 to 2006 	97
1、Analysis on competition of nationwide brands 	100
1、Mengniu 	103
2、Yili 	106
3、Sanlu 	109
4、Guangming 	112
5、Sanyuan 	115
6、Xiajin 	118
7、Kraft 	121
8、Danone 	124
9、June Yao 	127
10、Miaoshi 	130
2、Analysis on competition trend in regional brand market 	133
1、Wandashan 	136
2、Wanjiabao 	139
3、Huahuaniu 	142
4、Meilijian 	145
5、Yingchunle 	148
6、Yinqiao 	151
7、Weiwei 	154
8、Changfu 	157
9、Weiguang  160
10、Longdan 	163
11、Xuelan 	166
12、Tianyou	169
13、Haihe 	172
14、Qianjian	175
15、Yingxiong 178
Section seven  Analysis on production capacity annual output of enterprises who
 produce different kinds of yoghurt	181
Section eight  Analysis on demand in starter of enterprises who produce different
 kinds of yoghurt 	184
Section nine  Analysis on starter purchase channel of enterprises who produce 
different kinds of yoghurt	187
Section ten  Analysis on categories of yoghurt starter	190
Chapter Five   Analysis on Yoghurt Starter Manufacturing Enterprises 	196
Section one     Analysis on Overseas Yoghurt Starter Manufacturing Companies 	199
1、Rhodia 	202
2、Hansen 	205
Section two  Top 10 yoghurt starter manufacturers in output	208
1、Analysis on production capacity and output 	211
2、Analysis on sales channel 	214
3、Analysis on technology research and development 217
Section three Analysis on competitivity of yoghurt starter manufacturers 	220

Chapter Six   Analysis on Investing Value in Yoghurt Starter Industry 	226
Section one  Developing trend 	229
Section two  Investing environment 	232
Section three  Investing value 	235
Section four  Investing strategy 	238

Chapter Seven   Research Conclusion and Suggestion 	244

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