Analysis Report on Development of China’s Intelligent
Mobile Phone Operation System 2007

With communications and network technology development in a hurry, for data-driven wireless Internet business telecommunications market is becoming the main trend Smartphones can be achieved online View / download, send mail, video, network games and mobile e-commerce functions, Mobile Terminal will become the main players in the field .
The relatively single smartphone market in the new pattern of competition was to break the manufacturers, new industry entrants to the competition has also prompted the original capital firms such as Nokia and Motorola have changed the competitive strategy intense competition has brought down the prices of products and product innovation and functional extension. Meanwhile, Microsoft and Intel have a positive attitude to get involved in the Chinese smartphone operating system and chip markets, the competition, further aroused the Chinese smartphone market and rapid development, the market for ultra-high speed rapid growth .
If there is no good as a service platform, no more applications, smart phones will reflect the value to disagree. This is because not enough manufacturers application, the operating system will not be a substantial development, rashly in one go. Development of the respective different operating systems, will accelerate China 's mobile phone manufacturers in the future market decline.
Standards impossible for the reasons, first of all, yes smartphone penetration rate is not high enough, in the domestic market. Intelligent mobile phone is only sold 4% ~ 5%, many manufacturers still not paid attention to this issue.
All segments of the market that users have the most need three main functions are : to take photographs function, MMS and multimedia functions such as music, which respectively represent 51%, 47%, 44%. Second mobile Internet, send e-mail functions and notebook functions
martphone market with the rapid development of smart operators in the mobile phone industry chain is becoming increasingly obvious role. will to a certain extent, affected the pattern of competition to the market changes.
In the market steady and rapid growth, China's smartphone market will show five major development trends : multimedia and mobile applications demand increased, the market will become the major driving force; PDA function category and a high degree of opening operating system products, mobile products will be the trend; Products continued to see substantial price reductions and price competition have become fiercer, and prices of products will be the trend; diversification of the forms and channels phone channels still mainstream, it will be to develop products of the major trends; Difference after-sales service and personalized value-added services, and products and services will become a trend.
Mobile communications and Internet integration, the emergence of new applications is bound to the cell phone technology in higher demand. Wireless Internet phone business requirements in a single application on a combination of real-time signal processing technology, such as video streaming and audio flow, and location-related services, speech recognition, mobile e-commerce and security technology .
3G era before the arrival of the virus will all cell phone use pose a great threat, It is expected 2005 cell phone virus may be a large-scale outbreak.

Table of contents
1.	General introduction	12
1.1.	Background	13
1.2.	Content	15
1.3.	Mehodology	17
2.	Analysis on development of global intelligent mobile phone market 	19
2.1.	Features of development of global telecom in 2006	20
2.1.1.	Warming up and rising profit	20
2.1.2.	Increasing price of stock price	21
2.1.3.	Rebounce of capital expense and 3G construction enters new tide	21
2.2.	Analysis on global mobile communication development	23
2.2.1.	Global mobile communication market	23
2.2.1.1.	Subscribers	23
2.2.1.2.	Market value	24
2.2.2.	Data market	25
2.2.3.	Third generation of mobile communication	26
2.2.4.	CDMA	27
2.3.	Analysis on mobile phone market 	29
2.4. Analysis on intelligent mobile phone market	30
2.4.1.	Market scale	30
2.4.2.	Analysis on market competition	32
3.	Analysis on intelligent mobile phone market in China	35
3.1.	Analysis on developing environment	36
3.1.1.	Big subscribers	36
3.1.2.	Emerging suppliers	36
3.1.3.	Leading oversea dealers	38
3.1.4.	Growing desiners	39
3.1.5.	Various service demands	40
3.2.	Analysis on market scale	42
4.	Development of operation system of China’s intelligent mobile phone market 	46
4.1.1.	Introduction of mainstream systems	46
4.1.1.1.	Symbian Symbian operation sytem 	46
4.1.1.2.	Microsoft Window Mobile46
4.1.1.3.	PALM OS	48
4.1.1.4.	Linux	49
4.1.1.5.	Domestic HOPEN	49
4.1.1.6.	Domestic DOEASY50
4.1.2.	Market shares of competiton	50
5.	Anlaysis on competition of manufacturers	53
5.1.	Development and competition strategy of Symbian in 2006	54
5.1.1.	Features of new intelligent mobile phone 	54
5.1.2.	Analsis on major enterprises and their market strategies of Symbian	55
5.1.2.1. Nokia	55
5.1.2.2.	Siemens Mobile	55
5.1.2.3.	Sone Erricson56
5.1.2.4.	Samsung	57
5.2.	Development and competition strategy of Windows in 2006 	58
5.2.1.	Features of new intelligent mobile phone	58
5.2.2.	Analsis on major enterprises and their market strategies of Windows	59
5.2.2.1.	Motorola	59
5.2.2.2.	Dopod	60
5.2.2.3.	Lenovo	61
5.2.2.4.	TCL	61
5.3.	Development and competition strategy of Palm in 2006	63
5.3.1.	Features of new intelligent mobile phone	63
5.3.2.	Analsis on major enterprises and their market strategies of Palm	64
5.3.2.1.	Palm	64
5.4.	Development and competition strategy of Linux in 2006	65
5.4.1.	Features of new intelligent mobile phone	65
5.4.2.	Analsis on major enterprises and their market strategies of Linux	66
5.4.2.1.	SAMSUNG	66
5.4.2.2.	Motorola	66
5.4.2.3.	NEC	67
5.5.	Development and competition strategy of Hopen in 2006	68
5.5.1.	Features of new intelligent mobile phone	68
5.5.2.	Analsis on major enterprises and their market strategies of Hopen	68
5.5.2.1.	Lenovo	68
5.6.	Development and competition strategy of Doeasy in 2006	69
5.6.1.	Features of new intelligent mobile phone	69
5.6.2.	Analsis on major enterprises and their market strategies of Doeasy	69
5.6.2.1.	Bird	69
6.	Analysis on developing trend of intelligent mobile operation system	70
6.1.	Analysis on driving forces	71
6.1.1.	Rapid growth and vast room for development 	71
6.1.2.	Multi-participation to promote the development	72
6.1.3.	Shrinkage of PDA market and shift of demand to intelligent mobile phones	72
6.1.4.	3G network accelerates	72
6.2.	Analysis on restricting elements	73
6.2.1.	High price and high patent fee	73
6.2.2.	No intact application environment	73
6.2.3.	Competition and no uniform technology	73
6.2.4.	Waver between poles	74
6.3.	Analysis on service demand	75
6.4.	Analysis on elements impacting dealers	76
7.	Predition of China’s intelligent mobile phone market operation system	77
7.1.	Prediction of market scale	78
7.2.	Prediction of technology development	80
7.2.1.	Prediction of intelligent mobile phones	80
7.2.2.	Prediction of virus technology development	80
7.2.3.	Prediction of operation systems	81
7.3.	Prediction of competiton structure	82
7.3.1.	Symbian remains leader	82
7.3.2.	Windows Mobile narrows gap with Symbian	83
7.3.3.	Linux remains current market shares	83
7.3.4.	PalmSource declines	83
7.3.5.	Hopen and Doeasy grow in difficulty	84
8.	Conclusion and suggestion	85
8.1.	Suggestion on current mobile phone manufacturers	86
8.1.1.	Entrance into low-end market	86
8.1.2.	Target at young and fashionable people	86
8.1.3.	Exhibit advantages and adopt international labor division	86
8.1.4.	Strenthen international strategy	86
8.1.5.	Exhibit specialties and made-to-order service	87
8.1.6.	Independent development and core technology	87
8.2.	Suggestions on mobile phone dealer about to enter	88
8.2.1.	Solve the storage	88
8.2.2.	Master core technology 	88
8.2.3.	Do not expect to open the market with low price	88
8.2.4.	Do not rely on ads	89
8.2.5.	Improve after sale service system	89
8.3.	Suggestion on application and developing enterprises	90
8.3.1.	Realize diversification of fuction	90
8.3.2.	Stregthen cooperation with dealers and third party application	90
8.3.3.	Establish developing alliance and unify technology standard	90
8.3.4.	Obtain support from mobile phone enterprises	90
8.3.5.	Lower the operation system approval fee	90
 
Catalogue of Tables
Table 1. Features of intelligent mobile phones	13
Table 2. Major content of the research	16
Table 3. Market performance of major telecom enterprises in capital market in 2006	21
Table 4. Development of global mobile data market in 2006	25
Table 5. Development of 3G communication in 200626
Table 6. Development of major 3G market in 2006	26
Table 7. Development of CDMA in 200627
Table 8. Features of global mobile phones in 2006	29
Table 9. Analysis on advantages and disadvantages of intelligent mobile phone operation systems
Table l0. Features of emergence of domestic mobile phone enterprises	37
Table 11. Major domestic mobile phone enterprises in 200637
Table 12. Existing problems in domestic industry in 2006	38
Table 13. Major oversea enterprises in 2006	38
Table 14. Analysis on advantages and disadvantages of oversea enterprises	39
Table 15. Major domestic designers in 2006	39
Table 16. OS and tool/platform software developers of China in 2006 	39
Table 17. Introduction of China’s mobile communication service in 2006	40
Table 18. Features of development of China’s intelligent mobile phones in 2003	42
Table l9. Features of development of China’s intelligent mobile phones in 2006 43
Table 20. Features of development of China’s intelligent mobile phones in each quarter of 2006
Table 21. Introduction of Symbian operation system	46
Table 22. Introduction of Windows Mobile operation system 46
Table 23. Introduction of Palm operation system	48
Table 24. Introduction of Linux operation system	49
Table 25. Introduction of Hopen operation system	49
Table 26. Introduction of Doeasy operation system	50
Table 27.  Analyisis on competition of China’s major intelligent mobile phone
 enterprises based on different operation systems in 2006 	53
Table 28. Features of new mobile phones of Symbian 54
Table 29. Analysis on market strategy of Nokia	55
Table 30. Analysis on market strategy of Siemens	55
Table 31. Analysis on market strategy of Sony Erricson	56
Table 32. Analysis on market strategy of Samsung	57
Table 33. Features of new mobile phones of Windows	58
Table 34. Analysis on market strategy of Motorola	59
Table 35. Analysis on market strategy of Dopod	60
Table 36. Analysis on market strategy of Lenovo based on Windows	61
Table 37. Analysis on market strategy of TCL	61
Table 38. Features of new mobile phones of Palm	63
Table 39. Analysis on market strategy of Palm	64
Table 40. Features of new mobile phones of Linux	65
Table 40. Analysis on market strategy of Samsung based on Linux	66
Table 42. Analysis on market strategy of Motorola based on Linux	66
Table 43. Analysis on market strategy of NEC	67
Table 44. Features of new mobile phones of Hopen	68
Table 45. Analysis on market strategy of Lenovo based on Hopen	68
Table 46. Features of new mobile phones of Doeasy	69
Table 47. Analysis on market strategy of Bird	69
Table 48. Impact of China’s mobile dealers to intelligent mobile phone industry	76
Table 49. Prediction of China’s intelligent mobile phone operation system market in the 
following two years	78
Table 50. Features of development of the future industrial chain	85
Table 51. Three major opportunities of domestic market in 2005	85                          
 
Catalogue of diagrams
Diagram 1. GDP growth and investment in R&D	13
Diagram 2. Development of China’s intelligent mobile phones from 2001 to 2006
 (unit: 10,000 sets)	14
Diagram 3. Research thinking pattern of China’s intelligent mobile phone operation system
Diagram 4. Collection of data/information of Frost&Sullivan	17
Diagram 5. Collection of data/information of this research	18
Diagram 6. Prediction of cash flow of major dealers in Europe and America in 2006
 (unit: 100 million USD)	20
Diagram 7. Capex value of telecom enterprises in 2006	21
Diagram 8. Development of global mobile subscribers in 2006 (unit: 100 million)	23
Diagram 9. Global mobile subscriber in 2006 (unit: 100 million)	23
Diagram 10. Market value of global market in 2006 (unit: 100 million Euro)	24
Diagram 11. Distribution of global CDMA subscribers in 2006	27
Diagram 12. Developmeng of CDMA in Asia-Pacific in 2006	27
Diagram 13. Sales of intelligent mobile phones from 2002 to 2006 (unit: 10,000 sets)	30
Diagram 14. Sales of intelligent mobile phones in every region in 2006 	30
Diagram 15. Market shares of global intelligent mobile phone operation system in 2006 32
Diagram 16. Competiton structure of operation system from 2003 to 2008	33
Diagram 17. Development of China’s mobile subscribers from 1997 to 2006	36
Diagram 18. Change of market shares of domestic mobile phone enterprises from 1999 to 2006
Diagram 19. Sales of China’s intelligent mobile phones from 2002 to 2006 (unit: 10,000 sets)	42
Diagram 20. Sales of China’s intelligent mobile phones in each quaeter of  2006 
(unit: 10,000 sets)		43
Diagram 21. Competition of operation systems in 2003	50
Diagram 22. Market share of intelligent mobile phones in 2006	51
Diagram 23. Changes of slaes of China’s intelligent mobile phone from 2001 to 2006
 (unit: 10,000 sets)	71
Diagram 24. Application and demand for services in 2006	75
Diagram 25. Prediction of market scale in the future years (unit: 10,000 sets)	78
Diagram 26. Competition structure of operation systems in 200682

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