In-Depth Research Report on Developing Trend of
China Mobile Phone Paint Industry 2007

Chapter One  Research summary 
Section One  Definition 
Section Two  Background 
Section Three  Whys 
Section Four  Methods 
Section Five  Coverage 
Section Six  Introduction 
Section Seven  Conclusion 
Chapter Two  Analysis on current development 
Section One  Current global development 
Section Two  Developing trend 
Section Three  Size of production and selling between 2004 and 2006 
Section Four  Size of production and selling between 2007 and 2010 
Section Five  Size of import and export between 2004 and 2006 
Section Six  Position in the industry 
Section Seven  Key manufacturing countries 
Section Eight  Competitivities of key enterprises 
Chapter Three  Current development 
Chapter Four  Factors of affecting China mobile phone paint industry 
Section One  Analysis on global industrial environment 
Section Two  Analysis on affecting factors on national macro-economic environment 
Section Three  Factors of industrial policies 
Section Four  Factors of industry chain   
Section Five  Technical environment 
Chapter Five  Size of production and selling and supply and demand institutions 
Section One  Size of production and selling between 2004 and 2006 
Section Two  Size and trend of import and export between 2004 and 2006
Section Three  Developing trend of production and selling between 2007 and 2010 
Section Four  Developing trend and affecting factors of supply and demand structure 
Chapter Six  Competition structure 
Section One  Production concentration 
Section Two  Brands concentration 
Section Three  Concentration of regional production 
Chapter Seven  Subdivided regions 
Section One  East 
1 ： Current development between 2006 and 2007 
2 ： Size of production and selling between 2006 and 2010 
3 ： Size and trend of import and export between 2004 and 2006 
4 ： Size and trend of demand between 2006 and 2010 
Section Two  South 
1 ： Current development between 2006 and 2007 
2 ： Size of production and selling between 2006 and 2010 
3 ： Size and trend of import and export between 2004 and 2006 
4 ： Size and trend of demand between 2006 and 2010 
Section Three  Northeast 
Section Four  North 
Section Five  Northwest 
Section Six  Central 
Section Seven  Southwest 
Chapter Eight  Developing trend of production technology 
Section One  DPI 
1 ： Size of production and selling 
2 ： Products structure 
3 ： Products price 
4 ： Profitability and profit rate 
5 ： Current situation and trend of cooperation， merger and joint adventure 
6 ： Production structure and productivity expanding 
7 ： Marketing regions 
8 ： Relationship of key clients 
9 ： Technical innovation ability 
10 ： Growth 
11 ： Developing strategy 
Section Two  Zhongshan Wuzang Paint Company 
Section Three  Nanbo Colophony Company 
Section Four  French Mapu Company 
Section Five  Taiwan Yongguang Chemical Company 
Section Six  Lida Chemical Company 
Section Seven  Changxing Fine Paint Company 
Section Eight  Zhejiang Haobang Paint Company 
Section Nine  Huayang Chemical Company 
Section Ten  Oulijing Company 
Section Eleven  Berger Industry Paint Company 
Section Twelve  Guangzhou Nanjian UV Paint Company 
Section Thirteen  CMW Coatings Company 
Chapter Nine  Key clients 
Section One  NOKIA
1 ： Size of mobile phone production 
2 ： Purchase of mobile phone paint 
3 ： Purchase demand 
4 ： Supply relationship and volume 
Section Two  Motorola 
Section Three  SonyEricsson 
Section Four  Samsung 
Section Five  LG
Section Six  UT Starcom 
Section Seven  Philips 
Section Eight  AMOI
Section Nine  TCL
Section Ten  BIRD  
Section Eleven  Haier 
Section Twelve  CECT
Section Thirteen  Lenovo 
Section Fourteen  ZTE 
Chapter Ten  Suggestion on marketing strategy 
Section One  Different marketing strategy for different mobile phone paints 
Section Two  Different marketing strategy for mobile phone paints with different levels 
Section Three  Different marketing strategy for mobile phone paints in different regions
Chapter Eleven  Suggestion on developing strategy 

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