Trend Research Report on China Mobile Phone Storage Card
Market from 2006 to 2007

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Abstact

With mobile networks has been escalating and the business support increasingly enriched, have phone calls from simple tools development as set PDA, interactive games, high-resolution camera, Mobile audio-visual integration of all functional communications, data processing tools, the need to run and storage space wealthy, This right cell phone storage capacity poses a severe test. At present, mobile phones with built-in storage capacity to upgrade the limited space, 64MB is high on the configuration. Phone Memory of the solution is through external memory card to improve the mobile phone's storage capacity to support 2.5 G , 3G data audio and video business development needs, thereby creating an enormous phone memory card market.

The biggest memory card application areas has been the digital camera field, With the cell phone market to the needs of storage capacity is becoming increasingly urgent, especially smart phones and multimedia mobile phone sales continued to grow. It is expected the mobile phone market in 2007 will become the main memory card market, 2008 phone memory card will account for a market share of the entire memory card market by 68.7%. Currently used for cell phone memory card is the main RS-MMC, miniSD and Sony Memory Stick3 species Sandisk by the 2004 introduction of the new T-Flash card is currently the smallest size, one was launched on the Motorola Star and the three large phone support, market prospects uncertain. Micro hard disk in just three paragraphs and a few other satellite phone began configuration, as with other memory card can not compare with the large capacity, will also be in the cell phone memory card market will occupy share. Currently mobile phone memory card market by SanDisk, Sony, Toshiba, three stars, Hitachi and other companies to firmly take hold, But second-line manufacturers is growing quickly, the market share continues to grow. Memory card will gradually become the standard configuration cell phone, but a different memory card not in the same cell phone users to achieve compatibility specifications of the memory card supporters are working hard for the cell phone manufacturers agree, phone memory card market competition is becoming increasingly fierce.

The survey found that China 's market launch of the memory capacity of mobile phones generally too small, equipped with a memory card phone numbers rarely, much room for growth. MMC cards currently holds the dominant market share of 52.4%, followed by the SD Card, to 33.3%, Finally, MS, to 14.3%. China 's mobile phone market will continue to use card-based MMC. Nokia While expressing support for the SD Card, but primarily for the North American and Japanese markets. In the Chinese market will continue to MMC cards mainly. Motorola in the Chinese market using the MMC card phone over to the SD card number. MMCA in the lobby, domestic mobile phone manufacturers tend to use MMC cards. Therefore, the Chinese mobile phone market MMC cards will still hold the advantage. Phone memory card will become the standard configuration cell phone, with a memory card slot of the total cell phone in 2005 climbed to 250 million. Memory card with your phone account for the 2006 global handset volume of the 30%. Phone memory card capacity is rising, volume and weight has been reduced.

China has become a global phone manufacturing center, and is also bound to become a global mobile memory card an important market. Report through a lot of internal data, the actual research and information network, on the memory card and phone memory card market for a detailed explanation. The report detailed analysis of the specifications of the cell phone memory card performance, market conditions, competition and the future trend of development, as well as mobile phone memory card market factors, development trend analysis and forecast, the last of the current mainstream manufacturers were introduced. Meanwhile reports of Chinese mobile phone manufacturers, memory card manufacturers and channels to a comprehensive understanding of the current mobile phone memory card market situation, competition pattern and trend of development assistance, particularly to the Chinese mobile phone memory card market understanding, to formulate a competitive strategy and direction with reference value.

The report not only comprehensive summation of the 2006 Chinese mobile phone memory card market development status, for the future development trends of the qualitative and quantitative analysis of the combination, and gives the strategies and proposals :

1 、 Scientific Design, prudent implementation of a market survey, the accurate assessment of the Chinese mobile phone memory card market size and structure, of the main brand competition in the market pattern of fine characterization that enables customers to the Chinese mobile phone memory card market is a comprehensive, accurate;

2 、 Through scientific sampling, and thorough implementation of consumer behavior survey Memory cards for mobile phones users and potential users of consumer behavior conducted an in-depth study help major manufacturers and potential entrants better insight into user needs, as amended products, channels, price and marketing strategy;

3 、 The report focuses on the analysis of mobile phone memory card leading manufacturers and product development strategy, also focused on the analysis of annual growth in 2006 with good memory card manufacturers in the correlation analysis;

4 、 Comprehensive analysis of the future impact of China's mobile phone memory card market is the key element as well as market trends make qualitative and quantitative analysis of the combination of forecast help major manufacturers and potential entrants to scientifically assess market opportunities

We titled "2006-2007 Chinese mobile phone memory card market trends report," according to the state Commission Statistical Bureau, the State Development and Reform Commission, China's Ministry of Commerce, General Administration of Customs, the State Ministry of Information Industry, the National Commercial Information Center, National Economic Prosperity Monitoring Center, the online research centers in Zhongguancun, the State Ministry of Information Industry announced and provide a lot of information and the right combination of mobile phone memory card manufacturers, distributors and other industry enterprises interviews, and the cell phone consumer surveys. Report based on the global mobile memory card market, the China mobile phone memory card industry development status of supply and demand, Sub-sectors, such as industry competition pattern of research and analysis focused on the handset memory card market sales situation, Present Chinese mobile phone memory card industry is facing the impact of the enterprises countermeasures. Comprehensive reports of cell phone memory card industries and sales channels, analysis and other important consumer segment, phone industry to national policy on the judgment and policy trends, China's mobile phone enterprises in the fierce market competition insight into the initiative, according to the market demand for timely adjustments to business strategy, as strategic investors choose appropriate investment opportunities and the leadership of the company to do strategic planning provided accurate information and market intelligence branches The basis for decision-making, while the banking sector credit was also of great reference value.

Chapter One Summary on Mobile Phone Memory Card Market

Section one Current situation

1, Great potential in the market

IT industry as the external products, Memory Card 2006 has never been so much as by the concerns of consumers. With large storage capacity, small size, portable, safe and relatively stable performance characteristics Memory Card has become the consumer

The rapid growth of market demand naturally attracted to the growing number of brands to join, but the opportunities and challenges coexist forever. Consumers face large-capacity, high stability, good compatibility of the harsh requirements of the mainstream manufacturers to do some more successful, Market performance is at least tell us so. H & Q advice from the market survey, at this stage a major market share is still concentrated in areas such as Sandisk, Lexar, Kingston and other mainstream manufacturers to the hands of the top ten brand sales occupy the country's total sales of more than 90%.

2, Capacity pushing channel

First, even greater capacity 1GB memory card into the mainstream market at this stage. Since the second half of 2006 products of various types of digital video entertainment scratch wave cause consumers to large storage capacity demand for the product has increased significantly. Based on this upstream manufacturers change the supply strategy, coupled with the use of price means manufacturers of major and even a 2 GB GB products, MB memory card from GB to the rapid completion of this transition.

And large capacity, memory card products sales channels have begun to change. Unlike the previous single IT channels, and home appliances stores, supermarkets, and even network model diversified channels were introduced, further promoting the sales market but also for the vast number of consumers with the convenience to a large extent. Needs to be pointed out is that the IT channel still plays a leading role, while the development of new channels into the later.

Finally, I must mention the memory card market will become more serious fakes parallel phenomenon, its basic form is smuggled underground factories or assembly. They appear to a large extent hampered the smooth development of the market, but also enable Sandisk. Jinshidu other mainstream manufacturers suffered huge losses brand, the memory card market integration and norms become urgent.

Fortunately, subsequent to Jinshidu represented by some manufacturers began to crack down on the tremendous efforts invested, a certain extent, to preserve its own brand image, to strengthen consumer confidence in the brand and maintaining brand image, expand the market has given a great impetus.

Overall, despite the 2006 memory card market as a whole experienced a full year of rapid development, But nature is still at an early stage, the consumers of various memory card cognitive performance of generally low, simply use different specifications for a limited understanding of the differences. This stage, the standard memory card technology has become the focus for manufacturers, a wide range of digital memory card endless. For example, the earliest MMC , SD , CF, the brand of our own research and Memory Stick, XD. thereafter to narrow the size of the MiniSD, MMC plus and MMC mobile, Memory Stick Duo, and the latest releases in the MicroSD, SDHC. Memory Stick M2.

From 2005 onwards, digital consumer products category increasing popularity, Digital makes products related accessories flash memory cards began to get the majority of the concerns of consumers. And the comparison with 2005, 2006, the flash memory card market has become more noisy, on the one hand, than the number of manufacturers has increased more in 2005, although the traditional large Jinshidu (KingSton) ADATA Weigang so as to the more obvious advantages to occupy a larger share of the market, but other manufacturers scattered attention. The other hand, flash memory card market quite a mixed bag of people, a large number of the fake products, bringing consumers a crisis of confidence.

3、 Mobile phone has entered into memory time

To further understand the 2006 handset memory card market conditions, H & Q Beijing consulting firm on the market as a whole for the attention to the investigation and involves the consumption demand concerns market competition concerns, and so on. Digital audio-visual world has become an indispensable part of the cell phone. Camera function preservation Jazz Setting the charming scenery; CD-playback functions satisfy mobile movies or music appreciation demand; support Java platform for the fans to experience the game anywhere fluid titillation ... All this shows the unlimited phone in the brilliant future prospects. However, if the lack of a memory card for cell phone memory expansion, phone the above functions as "castles in the air" -- not a reality. Indeed, with the cell phone digital audio-visual functions are becoming more and more powerful, external memory card has become an essential cell phone accessories Cell phones are truly enter into "storage times."

1 、 Memory has become the mainstream

Currently, the market can support the expansion of the mobile phone has dozens, such as Motorola "," the Nokia N series handsets, Lenovo ET980, Xiaxin E850, the majority of whom were among the most popular cell phone. Entering the South Pacific or communications stores and sales staff will first recommend to you with the expansion of mobile phone cards. According to Link Di-xin, sales personnel, the current memory card phone has become the mainstream, with the expansion of functional cell phone best sellers. buy more to the crowd of young people and business people mainly.

With business intelligence, photographic camera, MP3, MP4, and other functions continuously integrated into the cell phone. Cell phones are not limited to the phone messages, but more like a personal information terminal products. And for the common cell phone memory, the memory of so many words, images, video and other multimedia information can certainly meet, to a mobile phone equipped with a dedicated memory card will be very necessary. DoPod 830 bought by Mr. Zhou has been expanded with fond of the phone, He said frequent business activities require greater capacity for the expansion of mobile phone cards, as the computer's hard disk, the greater the better.

2 、 Demand is increasing

It is precisely because of cell phone users in the cell phone function of the demand for music, making phone memory card with the "battlefield." Normally, the cell phone broadcast music files such as MP3 music format of the document, despite the compressed into a smaller length, But usually an MP3 songs at least Jizhao size. Therefore, if equipped with a cell phone in a G memory card, at least you can store more than 300 songs. cell phone memory card of the role is evident. In addition, English, games, ring tones and documents, such as MMS, everything can be loaded cell phone storage Carriles, for any given cell phone users.

Furthermore, in view of the mobile phone business will use more and more. For example, online games, mobile banking, mobile phones in real-time chat, phone shopping. and the completion of these operations will require the installation of more mobile phone applications and operating procedures with the space, and the memory card will be the realization of these data applications business technology base. External storage via cell phone phone cards to help complete certain value-added services, while mobile phone led the rapid development of value-added business, other memory card market to bring about revolutionary change, presage phone memory card market even broader space for development.

3 、 Competition is being fiercer

Memory size constraints cell phone has become the future development of key functions, Some manufacturers in the mobile phone functional "building blocks" At the same time, increasingly thought breakthrough storage capacity bottlenecks, making photographs video, CD players and other functions have a broader "stage." No doubt, the most direct solution is to follow digital cameras and PDAs, built-in extension to a mobile phone users, to adapt to different data storage needs. Judging from the current market with the existing music phone, more than 30% of music mobile phones are equipped with expansion cards, and the allocation of expansion cards music phone is continuously increasing proportion; open for the installation of the smartphone operating system. its message more powerful processing capability, the general configuration of its own has a larger memory space, Currently over 20% of smartphone can configure external memory card.

In the cell phone memory card capacity on the battle of Nokia and three satellite competitions has been white-hot state. Currently, with 4 GB of capacity expansion card, the Nokia N91 has been listed. 3 Star launched in 8GB capacity expansion card phone i300X, recently released a 16 GB capacity expansion card phone. It is understood that the mobile phone which can store 1,600 MP3 songs, 16 films, more than 20,000 photos to be the world with the largest storage space for multimedia handsets. In addition, as cell phone music has already become the in-depth development of the market, the SPM. Domestic mobile phone and Motorola have also joined the expansion card to the competition. Previous>>>