Research Report on Investment Value of Fruit Deep Processing Industry
in China from 2006 to 2008

Chapter One. General Introduction 	1
Section one. Report goal	2
Section two. Research scope	3
Section three. Research area	4
Section four. Data source	5
Section five. Research methodology	6
Section six. System of market competitiveness references	7
Chapter Two. Analysis on Status Quo of Fruit Deep Processing industry 	9
Section one. Macro-economic environment and policy environment 	10
1. Analysis on macro-economic situation	11
2. Analysis on industrial policy and impact	12
Section two. Analysis on status quo	13
1. Analysis on features of development in 2006	14
2. Analysis on profiting capability	15
3. Analysis on the capability of debt paying	16
4. Analysis on regional concentration in 2006	17
Section three. Development and trend 	18
1. Development 	19
2. Current features of development 	20
3. Analysis on global market environment	21
4. Major enterprises	22
5. Developing trend	23
Section four. Existing problems and counter-measure	24
1. Existing problems and restriction of development	25
2. Counter-measure 	26
Chapter Three. Analysis on Status Quo of Fruit Deep Processing Market	28
Section one. Analysis on fruit juice market	29
1. Analysis on features of development	30
2. Analysis on market demand	31
3. Analysis on marketing channels	32
4. Analysis on consumer focus	33
5. Analysis on developing trend	34
6. Analysis on status quo of enterprises of different scales	35
Section two. Analysis on jam market	36
1. Analysis on features of development	37
2. Analysis on market demand	38
3. Analysis on marketing channels	39
4. Analysis on consumer focus	40
5. Analysis on developing trend	41
6. Analysis on status quo of enterprises of different scales	42
Section three. Analysis on jelly market 	43
1. Analysis on features of development	44
2. Analysis on market demand	45
3. Analysis on marketing channels	46
4. Analysis on consumer focus	47
5. Analysis on developing trend	48
6. Analysis on status quo of enterprises of different scales	49
Section four. Analysis on preserved fruit market	50
1. Analysis on features of development	51
2. Analysis on market demand	52
3. Analysis on marketing channels	53
4. Analysis on consumer focus	54
5. Analysis on developing trend	55
6. Analysis on status quo of enterprises of different scales	56
Section five. Analysis on fruit powder market	57
1. Analysis on features of development	58
2. Analysis on market demand	59
3. Analysis on marketing channels	60
4. Analysis on consumer focus	61
5. Analysis on developing trend	62
6. Analysis on status quo of enterprises of different scales	63
Section six. Analysis on fruit gum market	64
1. Analysis on features of development	65
2. Analysis on market demand	66
3. Analysis on marketing channels	67
4. Analysis on consumer focus	68
5. Analysis on developing trend	69
6. Analysis on status quo of enterprises of different scales	70
Section Analysis on fruit polyphnol market	71
1. Analysis on features of development	72
2. Analysis on market demand	73
3. Analysis on marketing channels	74
4. Analysis on consumer focus	75
5. Analysis on developing trend	76
Section eight. Analysis on other fruit deep processing market	77
1. Analysis on features of development	78
2. Analysis on market demand	79
3. Analysis on marketing channels	80
4. Analysis on consumer focus	81
5. Analysis on developing trend	82
6. Analysis on status quo of enterprises of different scales	83
Chapter Four. Economic Operation of China’s Fruit Deep Processing Industry in 2006	85
Section one. Development in 2006 	86
1. Operation features in 2006	87
2. Features of consumption market in 2006	88
3. General development in 2006	89
4. Analysis on consumption of different products	90
Section two. Analysis on number of enterprises from 2005 to 2007	91
1. Analysis on distribution	92
2. Analysis on operation of enterprises of different scales	93
3. Analysis on operation of enterprises by ownership	94
4. Analysis on operation of different products	95
Section three. Analysis on number of employees from 2005 to 2007	96
1. Analysis employees from 2005 to 2007	97
2. Analysis on employees in enterprises of different ownership	98
3. Comparison of enterprises of different ownership	99
Chapter Five. Analysis on Production and Sales of Fruit Deep Processing Industry in 2006	101
Section one. Analysis on total industrial value	102
1. Analysis on total industrial value from 2005 to 2007	103
2. Analysis on industrial value of each month from 2006 to 2007	104
3. Analysis on industrial value of enterprises of different scales	105
4. Comparison of industrial value of different enterprises	106
5. Comparison of top 20 enterprises	107
6. Analysis on total industrial value of different products	108
Section two. Analysis on total sales revenue	109
1. Analysis on sales revenue of the industry from 2003 to 2007	110
2. Analysis on sales revenue from 2006 to 2007	111
3. Analysis on sales revenue of enterprises of different scales	112
4. Comparison of sales revenue of enterprises of different ownership	113
5. Comparison of top 20 enterprises  114
6. Analysis on sales revenue of different products	115
Section three. Analysis on concentration of production sales 	116
1. Analysis by enterprise scale	117
2. Analysis by regional distribution	118
3. Analysis by city	119
4. Analysis by different economic types	120
5. Analysis by scales	121
6. Analysis by product types	122
Section four. Analysis on overall production of major products	123
Chapter Six. Analysis on Import and Export of Fruit Deep Processing Industry in 2006 	125
Section one. Import and export volume	126
Section two. Analysis on import and export products in 2006	127
Section three. Import and export of products by countries	128
Section four. Import and export by regions	129
Section five. Import and export of deep processing products from 2004 to 2006	130
Section six. Prediction of import and export of fruit deep processing products from
 2007 to 2010	131
Chapter Seven. Analysis on Cost of Fruit Deep Processing Industry 	133
Section one. Analysis on sales cost 	134
1. Analysis on total sales cost from 2005 to 2007	135
2. Analysis on cost rate from 2005 to 2007	136
3. Comparison of cost rate of enterprises of different scales	137
4. Comparative analysis on cost rate of enterprises of different ownership	138
5. Analysis on cost of different deep processing	139
Section two. Analysis on sales expenses	140
1. Analysis on sales expenses from 2005 to 2007	141
2. Analysis on sales expense rate from 2005 to 2007	142
3. Comparative analysis on sales expense rate of enterprises of different scales	143
4. Comparative analysis on sales expense rate of enterprises of different ownership	144
5. Analysis on sales expense rate of different products	145
Section three. Analysis on management expense	146
1. Analysis on the industry from 2005 to 2007	147
2. Analysis on the rate from 2005 to 2007	148
3. Comparative analysis on enterprises of different scale	149
4. Comparative analysis on enterprises of different ownership	150
5. Analysis on different products	151
Section four. Analysis on finance expense	152
1. Analysis on the industry from 2005 to 2007	153
2. Analysis on the rate from 2005 to 2007	154
3. Comparative analysis on enterprises of different scale	155
4. Comparative analysis on enterprises of different ownership	156
Chapter Eight. Analysis on Debts of Fruit Deep Processing Indutry	158
Section one. Analysis on total assets	159
1. Analysis on the total amount from 2005 to 2007	160
2. Comparative analysis on enterprises of different scales	161
3. Comparative analysis on enterprises of different ownership	162
4. Comparison of top 20 enterprises	163
Section two. Analysis on debt	164
1. Analysis on the total amount from 2005 to 2007	165
2. Comparative analysis on enterprises of different scales	166
3. Comparative analysis on enterprises of different ownership	167
Section three. Analysis on debt rate	168
1. Analysis on the total trend from 2005 to 2007	169
2. Comparative analysis on enterprises of different scales	170
3. Comparative analysis on enterprises of different ownership	171
Chapter Nine. Analysis on Profiting Capacity of Fruit Deep Processing Industry	173
Section one. Analysis on total profit	174
1. Analysis on the total amount from 2003 to 2007	175
2. Comparative analysis on enterprises of different scales	176
3. Comparative analysis on enterprises of different ownership	177
Section two. Analysis on gross sales profiting rate	178
1. Analysis on the total amount from 2003 to 2007	179
2. Comparative analysis on enterprises of different scales	180
3. Comparative analysis on enterprises of different ownership	181
Section three. Sales profiting rate	182
1. Analysis on the total amount from 2003 to 2007	183
2. Comparative analysis on enterprises of different scales	184
3. Comparative analysis on enterprises of different ownership	185
Section four. Analysis on cost rate 	186
1. Analysis on the total amount from 2003 to 2007	187
2. Comparative analysis on enterprises of different scales	188
3. Comparative analysis on enterprises of different ownership	189
Section five. Analysis on total asset profiting rate	190
1. Analysis on the total amount from 2003 to 2007	191
2. Comparative analysis on enterprises of different scales	192
3. Comparative analysis on enterprises of different ownership	193
Section six. Analysis on net asset profiting rate	194
1. Analysis on the total amount from 2003 to 2007	195
2. Comparative analysis on enterprises of different scales	196
3. Comparative analysis on enterprises of different ownership	197
Section seven. Analysis on production profit-tax rate	198
1. Analysis on the total amount from 2003 to 2007	199
2. Comparative analysis on enterprises of different scales	200
3. Comparative analysis on enterprises of different ownership	201
Chapter Ten. Analysis on Investment in Fruit Deep Processing Industry	203
Section one. Investment from 2005 to 2007	204
Section two. Status quo of foreign investment	205
1. Analysis on investment scale	206
2. Analysis on investing enterprises 	207
3. Analysis on investment profit	208
Section three. Status quo of domestic enterprises	209
1. Analysis on the total amount from 2003 to 2007	210
2. Comparative analysis on enterprises of different scales	211
3. Comparative analysis on enterprises of different ownership	212
Section three. Prediction of foreign investment entrance into domestic market 
from 2007 to 2010	213
Section four. Prediction of domestic investment entrance into fruit deep processing
 industry from 2007 to 2010 	215
Chapter Eleven. Analysis on Investment Value of Fruit Deep Processing Industry	216
Section one. Analysis on investment environment	217
Section two. Analysis on investment opportunity	218
Section three. Analysis on profiting mode	219
Section four. Analysis on profit growing points 	220
Section five. Analysis on import and export opportunities	221
Section six. Analysis on investment strategy	222
Section seven. Analysis on entrance channels	223
Section eight. Prediction of industrial profit from 2007 to 2010	224

Chapter Twelve. Developing Trend and Suggestion of Strategy of Fruit Deep Processing
 Industry from 2007 to 2010	226
Section one. Developing trend from 2007 to 2010 	227
Section two. Analysis on strategy of enterprises	228
1. Strategy of marketing	229
2. Strategy of channels	230
3. Strategy of products	231
4. Strategy of brands	232
5. Strategy of media	233
Section three. Strategy of investment risks	234
1. Prediction and prevention of marketing risks	235
2. Prediction and prevention of natural risks	236
3. Prediction and prevention of market risks	237
4. Prediction and prevention of price risks	238
5. Prediction and prevention of brand risks	239

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