Research Report on Developing Trend of China Drinking Machine
Industry between 2006 and 2008

Chapter One  Research summary 
Section One  Whys 
Section Two  Content 
Section Three  Methods 
Section Four  Data sources 
Section Five  Basis 
Chapter Two  Developing survey 
Section One  Current development in the world 
1 ： Developing history 
2 ： Problems of development 
3 ： Current development of technology 
Section Two  Current development in China 
1 ： Developing history 
2 ： Problems of development 
3 ： Current development of technology 
Section Three  Developing trend in China 
Chapter Three  Review on development of China drinking machine industry 
Section One  Developing survey 
1 ： Definition and classification 
2 ： Characteristics 
3 ： Industry chain 
Section Two  Development in 2006 
Section Three  Output of 2006 
Section Four  Sales volume in 2006 
Section Five  Market distribution 
Section Six  Developing trend between 2007 and 2008 
Section Seven  Policies of related industries 
Chapter Four  Overall trend of supply and demand in China 
Section One  Analysis on supply and demand 
1 ： Current supply market 
2 ： Current demand market 
3 ： Analysis on shortage of supply and demand 
Section Two  Current regional market 
Section Three  Key factors affecting supply and demand relationship 
Section Four  Forecast on total volume of supply and demand 
1 ： Regressions analysis prediction method 
Section Five  Total volume forecast plan between 2007 and 2008 
1 ： Other forecast methods 
2 ： General explanation 
Section Six  Forecast on total demand volume between 2007 and 2008
1 ： Regressions analysis prediction method
Section Seven  Forecast on total demand plan between 2007 and 2008 
1 ： Other forecast methods 
2 ： General explanation 
Section Eight  Forecast on change trend of supply and demand shortage between 2007 and 2008 
Chapter Five  Analysis on structure of supply and demand in 2006 
Section One  Regional supply and demand in 2006 
1 ： Beijing 
2 ： Shanghai 
3 ： Guangdong 
4 ： Others 
Section Two  Structure of demand 
1 ： Demand from offices 
2 ： Demand from families 
3 ： Demand from automobile 
Section Three  Key factors affecting change of supply and demand structure 
Section Four  Forecast on supply structure between 2007 and 2008 
1 ： Forecast on electric drinking machine
2 ： Forecast on ozone drinking machine 
3 ： Forecast on combined drinking machine 
Section Five  Forecast on structure of regional supply and demand 
1 ： Beijing 
2 ： Shanghai 
3 ： Guangdong 
4 ： Other provinces 
Chapter Six  Forecast on demand structure between 2007 and 2008 
1 ： Forecast on electric drinking machine
2 ： Forecast on ozone drinking machine 
3 ： Forecast on combined drinking machine 
Chapter Seven  Analysis on import and export in China between 2006 and 2008 
Section One  Total volume of export in 2006 
1 ： Import 
2 ： Export 
3 ： Dispersion 
4 ： Change and comparison of export price 
5 ： Source and destination of export 
Section Two  Factors affecting export 
Section Three  Trend of export and import between 2007 and 2008 
1 ： Import 
2 ： Export 
Chapter Eight  Analysis on selling market subdivision between 2006 and 2008 
Section One  Analysis on selling in marketplace and supermarkets 
1 ： Dazhong 
2 ： Gome
3 ： Suning 
4 ： Fivestar 
Section Two  Sales in specialized stores 
Section Three  Sales in other areas in 2006 
Section Four  Sales in marketplaces and supermarkets 
1 ： Dazhong
2 ： Gome
3 ： Suning 
4 ： Fivestar 
Section Five  Sales in other areas between 2007 and 2008 
Chapter Nine  Competition structure between 2006 and 2008 
Section One  Developing change in 2006 
1 ： Economic cycle 
2 ： Growth and change 
3 ： Degree of maturity 
Section Two  Competition structure in 2006 
1 ： Industrial concentration 
2 ： Degree of concentration 
Section Three  Price in 2006 
1 ： Average price 
2 ： Degree of competition 
Section Four  Analysis on competition in 2006 
1 ： Market forces of leading enterprises 
2 ： Competitivity of other enterprises 
Section Five  Effect of international competitors in 2006 
1 ： SWOT analysis on China local drinking enterprises 
2 ： SWOT analysis on international drinking enterprises 
Section Six  Forecast on competition structure between 2007 and 2008 
Chapter Ten  Key enterprises 
Section One  Midea 
1 ： Developing history 
2 ： SWOT analysis 
3 ： Development 
Section Two  Angel 
1 ： Developing history 
2 ： SWOT analysis 
3 ： Development 
Section Three  Qinyuan 
1 ： Developing history 
2 ： SWOT analysis 
3 ： Development 
Section Four  Haodi 
1 ： Developing history 
2 ： SWOT analysis 
3 ： Development 
Section Five  Lonaz 
1 ： Developing history 
2 ： SWOT analysis 
3 ： Development 
Section Six  Erie 
1 ： Developing history 
2 ： SWOT analysis 
3 ： Development 
Section Seven  Alteco 
1 ： Developing history 
2 ： SWOT analysis 
3 ： Development 
Section Eight  Fushibao 
1 ： Developing history 
2 ： SWOT analysis 
3 ： Development 
Section Nine  Wanbao 
1 ： Developing history 
2 ： SWOT analysis 
3 ： Development 
Section Ten  Chunzhilan 
1 ： Developing history 
2 ： SWOT analysis 
3 ： Development 
Chapter Eleven  Analysis on investing opportunity and developing trend 
Section One  Analysis on investing opportunity 
1 ： Regional investing opportunity 
2 ： Investing opportunity for key products 
3 ： Investing opportunity for exporting market 
Section Two  Prevention of investing risks 
1 ： Prevention of investing risks 
Section Three  Macro-control 
Section Four  Industrial competition 
Section Five  Change in supply and demand 
Section Six  Technical innovation 
Section Seven  Business management 
Chapter Twelve  Research conclusion and suggestion 

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